Whether the goal is to create a sense of identity or to simply add a personal touch, the act of personalization is as much in demand as the products and experiences it helps make unique.
In 2015, just one in six consumers have ever bought a personalized product or service.
Today, at least one in four Americans say they have personalized a product either for themselves or someone else.
of Americans have personalized apparel or footwear
say they would pay more to personalize apparel and footwear
say personalization is a TOP interest for them
say they personalize their clothes just for fun
|
To design a product to meet a specific need
(types of materials, shape, size, duration) |
|---|
| To identify a product as “belonging to me” |
| To design something just for fun |
| To feel pride in creating/designing something |
| To demonstrate creativity |
| To stand out from other people |
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Personalizers are generally a younger group of consumers who tend to pursue higher education and have discretionary money to spend.
Millenials
Highly educated
$1000 or more of monthly disposable income